short mission statement examples

Company Mission Statement Examples: Short Statements

Some businesses opt for very short mission statements — sometimes as little as three or four words in length. The philosophy behind short mission statement is simplicity and clarity, as well as impactful messaging.
  • Simplicity and Clarity: Short mission statements are designed to be simple and clear, making them easy to remember and communicate. They focus on capturing the essence of the business in as few words as possible.
  • Impactful Messaging: A concise statement can be more impactful and powerful. It can leave a strong impression on employees, customers, and stakeholders by delivering a straightforward and compelling message.
The following table holds many examples of short mission statements of real businesses, including the mission statement word length.
Company Mission Statement Examples
Company Name
Mission Statement
Number of Words
3M
To Improve Every Life through Innovative Giving in Education, Community and the Environment
13
99designs
Create and grow the world by design
7
AALTO UNIVERSITY
Shaping the future of science and art together with technology and business.
11
AARHUS UNIVERSITY
Aarhus University is a comprehensive, research university which creates and shares knowledge.
12
AARP
To enhance quality of life for all as we age
10
Aetna
Empowering people to live healthier lives
6
AirBnb
Belong anywhere.
2
AL-FARABI KAZAKH NATIONAL UNIVERSITY
Formation of personnel potential – highly qualified specialists competitive on domestic and international labor market
15
Alibaba Group
To make it easy to do business anywhere.
8
Allianz
We secure your future. Our mission informs every decision we make, every day.
13
Alta Motors
Alta Motors turns riders into superheroes
6
AltSchool
AltSchools mission is to enable all children to reach their full potential.
12
American Express
We work hard everyday to make american express the world's most respected service brand.
14
American Heart Association
To build healthier lives, free of cardiovascular diseases and stroke
10
Amgen
To Serve Patients
3
Amnesty International
To undertake research and action focused on preventing and ending grave abuses of these rights
15
Anthem
To improve the health of the people we serve.
9
Archer Daniels Midland
To Serve Vital Needs
4
Asana
To help humanity thrive by enabling all teams to work together effortlessly.
12
asos
To become the number 1 fashion destination for 20-somethings globally.
10
ASPCA
To provide effective means for the prevention of cruelty to animals throughout the United States
15
Avnet
We transform technology into business solutions for customers around the world.
11
BBC
To enrich people’s lives with programmes and services that inform, educate and entertain.
13
BMW
To become the worlds leading provider of premium Products and premium Services for individual mobility.
15
Boeing
Connect, Protect, Explore and Inspire the World through Aerospace Innovation
10
BRUNEL UNIVERSITY
To bring benefit to society through excellence in education, research and knowledge transfer.
13
Chanel
To be the Ultimate House of Luxury, defining style and creating desire, now and forever.
15
charitywater
We're a non-profit organization bringing clean, safe drinking water to people in developing countries
14
Chevron
To be the global energy company most admired for its people, partnership and performance.
14
Cigna
To help improve the health, well-being and sense of security of the people we serve.
15
CORE Foods
We cultivate a healthier planet by empowering people with nourishing food and honest resources.
14
CORO Northern California
We're revising our mission, vision, values right now, and should have something to share soon.
15
Costco
To continually provide our members with quality goods and services at the lowest possible prices.
15
Creative Commons
develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation
15
CVS Health
Helping people on their path to better health
8
Destiny Arts Center
We exist to eliminate isolation, prejudice and violence in the lives of young people.
14
DocuSign
Enabling anybody to sign, send and manage documents anytime, anywhere, on any device with confidence.
15
Dollar General
Serving Others
2
Dow Chemical
To passionately create innovation for our stakeholders at the intersection of chemistry, biology, and physics
15
Ducks Unlimited
conserves, restores, and manages wetlands and associated habitats for North America's waterfowl
12
Earnest
To democratize access to high quality financial services.
8
eBay
Provide a global trading platform where practically anyone can trade practically anything.
12
Environmental Defense Fund
To preserve the natural systems on which all life depends
10
Express Scripts Holding
To make prescription drugs safer and more affordable
8
Exygy
Exygy empowers changemakers with technology to improve lives.
8
Facebook
To give people the power to share and make the world more open and connected.
15
Fanatics
We amplify pride and create connections for all fans.
9
Fannie Mae
To provide access to reliable, affordable mortgage financing in all markets at all times.
14
GE
We rise to the challenge of building a world that works.
11
General Electric
TO INVENT THE NEXT INDUSTRIAL ERA, TO BUILD, MOVE, POWER AND CURE THE WORLD.
14
General Mills
We serve the world by making food people love.
9
General Motors
To earn customers for life
5
Ginger.io
To create a world where everyone can be their best self.
11
Goldman Sachs Group
TO PROVIDE SUPERIOR RETURNS TO OUR SHAREHOLDERS.
7
Google
Our mission is to organize the worlds information and make it universally accessible and useful.
15
HCA Holdings
Above all else, we are committed to the care and improvement of human life.
14
Heifer International
To work with communities to end hunger and poverty and care for the Earth
14
Heineken
We delight consumers, day in day out, with perfect cider and beer brand experiences!
14
HP
To create technology that makes life better for everyone, everywhere
10
Huge
We create experiences that transform brands, grow businesses and make people's lives better.
13
IKEA
At IKEA our vision is to create a better everyday life for the many people.
15
InMobi
InMobi enables consumers to discover amazing products through mobile advertising.
10
Invisible Children
To bring a permanent end to LRA atrocities
8
InVision
Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
14
J.P. Morgan Chase
We want to be the best financial services company in the world.
12
JDRF
To find a cure for diabetes and its complications through the support of research
14
Johnson & Johnson
To help people everywhere live longer, healthier, happier lives.
9
Kapor Center for Social Impact
The Kapor Center relentlessly pursues creative strategies to leverage tech for positive, progressive change.
14
Kickstarter
To help bring creative projects to life.
7
Kiva.org
Kiva's mission is to connect people through lending to alleviate poverty.
11
Kraft Heinz
To be the best food company, growing a better world.
10
Kuli Kuli
To use moringa as a tool to improve nutrition and livelihoods worldwide.
12
LA TROBE UNIVERSITY
Advancing knowledge and learning to shape the future of our students and communities.
13
Linkedin
To connect the world's professionals to make them more productive and successful.
12
Livestrong
To inspire and empower people affected by cancer
8
Lyft
Providing communities with welcoming, affordable rides.
6
Massachusetts Mutual Life Insurance
To help people secure their future and protect the ones they love.
12
Meadow
We Build the Best Software for the Cannabis Industry
9
MetLife
We help people pursue more from life.
7
Microsoft
To enable people and businesses throughout the world to realize their full potential.
13
Monterey Bay Aquarium
The mission of the non-profit Monterey Bay Aquarium is to inspire conservation of the oceans
15
Morgan Stanley
To provide our clients with the finest financial thinking, products and execution.
12
National Wildlife Federation
Inspiring Americans to protect wildlife for our children's future
9
NerdWallet
NerdWallet is on a mission to provide clarity for all of life's financial decisions.
14
New York Public Library
To inspire lifelong learning, advance knowledge, and strengthen our communities
10
Nike
To bring inspiration and innovation to every athlete* in the world.
11
Nordstrom
Offer the customer the best possible service, selection, quality and value.
11
Oakland City Hall
To deliver effective, courteous and responsive services to Oakland, both on- and offline.
13
Oakland Digital
Bridge the digital literacy and opportunity divide.
7
Oxfam
To create lasting solutions to poverty, hunger, and social injustice
10
PayPal
To build the Web’s most convenient, secure, cost-effective payment solution.
10
Pfizer
To be the premier, innovative biopharmaceutical company.
7
Philips
Improving people's lives through meaningful innovation.
6
Phillips 66
To provide energy and improve lives
6
Prudential Financial
To help our customers achieve financial prosperity and peace of mind.
11
Public Broadcasting System (PBS)
To create content that educates, informs and inspires
8
Publix Super Markets
Our mission at Publix is to be the premier quality food retailer in the world.
15
Realtor.com
To empower people by making all things home simple, efficient and enjoyable.
12
Reddit
Help people discover places where they can be themselves & empower the community to flourish.
15
REI
We inspire, educate and outfit for a lifetime of adventure and stewardship.
12
Rickshaw Bagworks
Making people happy, making great bags.
6
Ripple
To make cross-border payments truly efficient for banks and our customers.
11
SoFi
SoFi is reinventing consumer finance for the better.
8
Sony
To be a company that inspires and fulfills your curiosity.
10
Square
Making commerce easy.
3
Stemcentrx
Our mission is to develop therapies that cure and significantly improve survival for cancer patients.
15
Sysco
To market and deliver great products to our customers with exceptional service.
12
TED
Spreading Ideas
2
Tenet Healthcare
To help people live happier, healthier lives.
7
TextRecruit
To simplify communication between employers and talent.
7
The Humane Society
Celebrating Animals, Confronting Cruelty
4
The Nature Conservancy
To conserve the lands and waters on which all life depends
11
THE UNIVERSITY OF SHEFFIELD
To educate others and ourselves and to learn through doing so, thereby improving the world.
15
Theranos
Our mission is to make actionable information accessible to everyone at the time it matters.
15
Thermo Fisher Scientific
Enabling Our Customers to Make the World Healthier, Cleaner and Safer
11
TOKYO MEDICAL AND DENTAL UNIVERSITY
Cultivating Professionals with Knowledge and Humanity.
6
Trip Advsisor
To help people around the world plan and have the perfect trip.
12
Twitter
To give everyone the power to create and share ideas and information instantly, without barriers.
15
Tyson Foods
To be the global innovative leader of food experiences.
9
Uber
Transportation as reliable as running water, everywhere for everyone.
9
WeWork Valley Towers
To create a world where people work to make a life, not just a living
15
Whirlpool
Create Demand and Earn Trust Every day
7
Wounded Warrior Project
To honor and empower wounded warriors
6
Zoom
Our mission is to make video communications frictionless.
8
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