Mission Statement for PRADA

A leading player in the luxury industry, Prada Group is an experimental workshop of ideas. Unfettered by preconceived style codes, the creations of the Groups brands – Prada, Miu Miu, Churchs, Car Shoe and Pasticceria Marchesi – represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios. A perspective that places at the heart of its inspiring and operative principles basic values as uncompromised quality, valorisation of labour and freedom of creative expression.