Mission Statement for ADIDAS

To us best means that we design, build and sell the best sports products in the world, with the best service and experience, and that we do so in a sustainable way. But best is also what our consumers, athletes, teams, partners, media and shareholders say about us. Everything we do is rooted in sport. We operate in a highly attractive industry. We push the boundaries of Products, experiences and Services to drive brand desire and capitalize on the growth opportunities in sport as well as in sports-inspired casual and activewear. However, the importance of sport goes far beyond that. Sport is central to every culture and society and is core to an individuals health and happiness. Therefore, we believe that, through sport, we have the power to change lives. And we work every day to inspire and enable people to harness the power of sport in their lives.