medium mission statement examples

Company Mission Statement Examples: Medium Statements

Some businesses opt for medium-length mission statements — more wordy than the very short statements but not as verbose as long-form statements. The philosophy behind medium-length mission statements is versatility and focus.
  • Versatility: Medium-length statements are more versatile than wordier statements and can be easily integrated into various forms of communication, such as marketing materials, company websites, and internal documents.
  • Focus: A medium-length mission statement may be preferable to a long-form statement in that it forces the company to distill its purpose to its core elements, ensuring that only the most essential aspects are highlighted.
The following table holds many examples of medium-length mission statements of real businesses, including the mission statement word length.
Company Mission Statement Examples
Company Name
Mission Statement
Number of Words
21st Century Education
21st Century Education is on a mission to bring affordable, quality, and research-based education that is easy to access and share that can be delivered anytime, anywhere, and for anyone.
30
Academy of Art University
Academy of Art University prepares aspiring professionals in the fields of design, communications and the arts by delivering excellent undergraduate and), (graduate degrees programs and certificate programs and portfolio development programs.
31
Accenture
To deliver on the promise of technology and human ingenuity. We embrace the power of change to create 360° value for our clients, people and communities.
26
Adobe
To move the web forward and give web designers and developers the best tools and services in the world.
19
Allstate
Deliver substantially more value than the competition by reinventing protection and retirement to improve customers lives
16
Altria Group
Our Mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products.
25
AltX
At AltX - we're world class financial professionals, working with technology experts, to empower people to make better data driven decisions.
21
Amazon
To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
29
Amazon.com
To be Earth' most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
26
American Diabetes Association
To prevent and cure diabetes and to improve the lives of all people affected by diabetes
16
AmerisourceBergen
To improve patients' lives by delivering innovative products and services that drive quality and efficiency in pharmaceutical care.
18
ASTON UNIVERSITY
Our mission is to be the UKs leading University for business, enterprise and the professions, where original research has a positive impact on the world around us.
27
AT&T
Connect people with their world, everywhere they live, work and play … and do it better than anyone else.
19
Audi
We act purposefully, systematically and with our full efforts – in other words, consistently. That is why our mission is “Consistently Audi.”
22
Audubon
To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity
24
Bain & Company
To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries.
23
Bank of America Corp.
To help improve the financial lives of our customers and clients through the power of every connection.
17
Boy Scouts of America
To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law
25
Build-A-Bear Workshop
Our mission is to bring the Teddy Bear to life. An American icon, the Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love.
34
Casper
We design products products and experiences to help you dream your way to a better life.
16
Caterpillar
To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.
20
Center for New Music
The Center for New Music fosters contemporary music’s growth by giving practicing artists access to professional resources and expertise, and by providing them with opportunities for sharing knowledge and exploring new ideas.
32
CHS
The mission of Carolinas HealthCare System is to create and operate a comprehensive system to provide healthcare and related services, including education and research opportunities, for the benefit of the people we serve.
33
Cisco
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
20
Cisco Systems
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
20
Citigroup
To serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress
20
Cleveland Clinic
To provide better care of the sick, investigation into their problems, and further education of those who serve
18
Cloudera
Cloudera's mission is to bring the power of Hadoop, MapReduce, and distributed storage to companies of all sizes in the enterprise, Internet, and government sectors.
25
Cloverpop
To make decisions at work less painful and more right through software that applies behavioral science to the decision-making process, no PhD required.
23
Coca-Cola
To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.
28
Code for America
We utilize human-centered design and agile software development to make government services simple, effective, and easy to use.
18
Compass Family Services
At Compass Family Services, we help homeless families and those at imminent risk to achieve housing stability, economic self-sufficiency, and family well-being.
22
Cooper Gray Robotics
We are designers and manufacturers of electric robotic construction equipment and plan to bring this technology to the world.
19
Credit Karma
We believe everyone should be empowered by their finances, not confused by them. Our goal is to continue offering valuable financial tools and resources at no cost to consumers.
29
Delivery Hero
We promote delivery service in the digital age, helping our customers find their favorite foods easily and conveniently from home, from work, or on the road.
26
Disney
To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.
27
DuPont
DuPont is a science company. We work collaboratively to find sustainable, innovative, market-driven solutions to solve some of the world’s biggest challenges, making lives better, safer, and healthier for people everywhere.
31
ECOLE POLYTECHNIQUE PARISTECH
In todays climate of fierce economic competition, innovation is the only route to prosperity. École Polytechnique trains leaders with solid backgrounds in multidisciplinary science through ample exposure to both the business and research worlds.
34
Exelon
Exelon’s mission is to be the leading diversified energy company - by providing reliable, clean, affordable and innovative energy products.
20
Exxon Mobil
Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards.
33
Feeding America
To feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger
22
Ferrari
To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.
22
Ford
We are once again working to revolutionize mobility, fueled by new challenges and creating solutions to build a better world for everyone.  Our mission is to drive human progress through the freedom of movement.
34
Ford Motor
People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.
18
Foundation Capital
Foundation Capital is made up of former entrepreneurs on a mission to create the firm they wanted as founders.
19
Freddie Mac
To stabilize the nation's residential mortgage markets and expand opportunities for homeownership and affordable rental housing.
16
Gilead Sciences
To discover, develop and commercialize therapeutics that advance patient care, while challenging employees to make a difference and building a thriving worldwide enterprise.
23
Gillette
We will provide branded Products and Services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come.
26
Habitat for Humanity International
Seeking to put God's love into action, Habitat for Humanity brings people together to build homes, communities and hope
19
Halliburton
To achieve superior growth and returns for our shareholders by delivering technology and services that improve efficiency, increase recovery, and maximize production for our customers.
25
Home Depot
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.
30
Honda
Maintaining a global viewpoint, we are dedicated to supplying Products of the highest quality, yet at a reasonable price for worldwide Customers satisfaction.
23
HONG KONG BAPTIST UNIVERSITY (HKBU)
HKBU is committed to academic excellence in teaching, research and service, and to the development of the whole person in all these endeavours built upon the heritage of Christian higher education.
31
Houzz
Our mission is to deliver the best technology, user experience and products for home remodeling and design.
17
Hyatt
To provide authentic hospitality by making a difference in the lives of the people we touch every day.
18
ICA Fund Good Jobs
ICA Fund Good Jobs educates, accelerates, and invests in high-growth small businesses in order to create accessible good jobs that lead to equitable communities for all.
26
In Touch Ministries
To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church
17
IndieBio
We bring biotechnology to more diverse markets. IndieBio is pioneering Biotechnology in Food, Neuroscience, Consumer Goods as well as Innovative Health applications.
22
Ingram Micro
Ingram Micro will be universally regarded as the best way to deliver technology to the world.
16
Intel
Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
16
International Paper
To do our part to improve the world, today and for generations to come, by using renewable resources to make products people depend on every day.
26
Intuit
To improve its customers’ financial lives so profoundly, they couldn’t imagine going back to the old way.
17
Jawbone
Creativity and innovation continue to drive us forward in our belief that we can create groundbreaking systems and experiences that incorporate beautifully crafted software solutions with our innovative mobile and wearable devices.
32
Jiff
Jiff is on a mission to help companies lower healthcare costs and cultivate happier, healthier employees.
16
Johnnie Walker
To be our clients' most trusted advisor, striving consistently to exceed their expectations. We achieve this by combining our experience, expertise and thought leadership with integrity, objectivity, and our ever expanding resources and capabilities.
34
JOHNS HOPKINS UNIVERSITY
To educate its students and cultivate their capacity for lifelong learning, to foster independent and original research, and to bring the benefits of discovery to the world.
27
KAIST - KOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGY
To realize a leading nation in innovation and technology through well established industrial technology policy and infrastructure.
17
KING SAUD UNIVERSITY (KSU)
To provide distinctive education, produce creative research, serve society and contribute in building the knowledge economy and community through learning, creative thinking environment, the optimal use of technology and effective international partnership.
32
Kiva
We are a non-profit organization with a mission to connect people through lending to alleviate poverty
16
KOREA UNIVERSITY
To teach and study academic theories and application methods based upon KUs philosophical belief in democratic education, thus fostering the talent required for the development of Korea and all humanity
30
Kroger
To be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.
24
Lego
To inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
25
Leukemia & Lymphoma Society
Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families
18
Life is Good
Spreading the power of optimism. Life is not perfect. Life is not easy. Life is good.
16
Lifograph
Lifograph is the Encyclopedia of People. We are celebrating people's lives and connect the dots between them.
17
Lockheed Martin
We solve complex challenges, advance scientific discovery and deliver innovative solutions to help our customers keep people safe
18
Make-A-Wish
We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy
20
Mamacitas Cafe
Mamacitas Cafe is a women owned and youth operated cafe and restorative training program that creates economic opportunities for systems-impacted girls in Oakland.
23
ManpowerGroup
To lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.
25
March of Dimes
We help moms have full-term pregnancies and research the problems that threaten the health of babies
16
MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT)
To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.
27
Mastercard
Every day, everywhere, we use our technology and expertise to make payments safe, simple and smart
16
Mayo Clinic
To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research
24
McKesson
Together with our customers and partners, we are creating a sustainable future for health care. Together we are charting a course to better health.
24
Metromile
At Metromile, our mission is to empower drivers by creating a more connected and informed car ownership experience.
18
Mini
To deliver cars and mobility solutions that heighten city life for Customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.
34
Monday Motorbikes
Bolt bridges the gap between motorcycle riders and bicycle riders in a fun, thrilling and stylish way.
17
Moz
The TAGFEE code: our mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible.
17
Nasdaq Entrepreneurial Center
The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit organization designed to educate, innovate, and connect aspiring and current entrepreneurs.
20
Natel Energy
Natel Energy is an international water+energy innovation company based in California. We are driven by a vision of hydropower that is a climate resilient, decentralized, baseload, renewable energy solution at both small and utility-scale.
34
National Multiple Sclerosis Society
We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS
21
NATIONAL UNIVERSITY OF SINGAPORE (NUS)
A people-centric team which provides high quality and value-added services to our stakeholders, through staff empowerment, collaborative engagement and innovative solutions.
21
Nationwide
We exist to protect what's most important and build a secure financial future for U.S. consumers and businesses.
18
Nissan
Nissan provides unique and innovative automotive Products and Services that deliver superior measurable values to all stakeholders* in alliance with Renault.
21
Northwestern Mutual
To build a company that aspired less to be large than to be safe, ranked first in benefits to policyowners rather than first in size and valued quality above quantity.
30
NORTHWESTERN UNIVERSITY
Northwestern is committed to excellent teaching, innovative research and the personal and intellectual growth of its students in a diverse academic community.
22
NPR
To work in partnership with member stations to create a more informed public v¢‚Ǩ‚Äú one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures
29
Nutanix
Nutanix delivers invisible infrastructure for next-generation enterprise computing, elevating IT to focus on the applications and services that power their business.
21
OXFORD BROOKES UNIVERSITY
Oxford Brookes University is committed to leading the intellectual, social and economic development of the communities it serves through teaching, research and creativity that achieve the highest standards.
28
Palantir
Our team is dedicated to working for the common good and doing what’s right, in addition to being deeply passionate about building great software and successful company.
27
Panasonic
We design, manufacture and market innovative Products and human oriented life solutions which enhance comfort, safety and energy efficiency to world markets by considering the satisfaction of stakeholders.
28
PepsiCo
To provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.
29
Pinterest
Help people discover things they love and inspire them to go do those things in real life.
17
Plum Organics
Plum's mission is to get little ones the very best food from the very first bite.
16
Powa
Our mission is to create beautiful technologies that determine the future of retail by developing platforms that are time-saving and intuitive for the shopper and retailer.
26
Procter & Gamble
We will provide branded products and services of superior quality and value that improve the lives of the world's consumers.
20
PUBLIC Bikes
Our mission is to help get as many people on bikes as possible, especially in our congested cities, by offering well-designed, practical bicycles and gear for both adults and kids.
30
redhat
To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.
18
RICE UNIVERSITY
Commitment to educational outreach by providing lifelong personal and proffesional development opportunities to the greater Houston community and beyond.
19
Rite Aid
To improve the health and wellness of our communities through engaging experiences that provide our customers with the best products, services and advice to meet their unique needs.
28
San Francisco Public Press
The mission of the San Francisco Public Press is to enrich civic life in San Francisco by delivering public-interest journalism to broad and diverse audiences through print and interactive media not supported by advertising.
34
SAP
To help every Customers become a best-run business. We do this by delivering technology innovations that address the challenges of today and tomorrow without disrupting our Customers' business operations.
29
Save the Children
To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives
20
SEOUL NATIONAL UNIVERSITY (SNU)
To create a vibrant intellectual community where students and scholars join together in building the future.
16
SHANGHAI JIAO TONG UNIVERSITY
Preserving cultural heritage, and seeking for the truth, bearing the responsability of invigorating the Chinese nation and developing for the benefits of mankind.
23
Shippo
Shippo was founded to make shipping, one of the biggest challenges merchants face in today’s connected world, easy.
18
Soma
Soma is a on a mission to hydrate the world. Soma's simple, beautiful hydration products are designed to benefit customers, employees, those lacking access to clean drinking water, and the planet.
31
Southwest
Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
20
Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
26
Spotify
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
32
SPUR
Through research, education and advocacy, SPUR promotes good planning and good government in the San Francisco Bay Area.
18
Staples
To make more happen for associates, local communities and even the planet — through programs, policies and the values we live by.
22
Starbucks
To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.
18
State Farm Insurance Cos.
To help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.
17
SUN YAT-SEN UNIVERSITY
The mission of SYSU is to advance knowledge and educate students in arts, science, technology, and other academic areas that will best serve the nation and the world in the 21st century.
32
SYPartners
In a world that too easily settles for less, we believe it is worthy work to envision, believe in, and fight for greatness. That's the we do every day.
29
TAMPERE UNIVERSITY OF TECHNOLOGY
Tampere University of Technology is at the leading edge of technological development and a sought-after collaboration partner among the scientific and business communities. The University produces skilful graduates to serve the needs of society.
34
Tanium
To be the platform that every enterprise on the planet will use to communicate with every IT asset they own in seconds.
22
Tech Data
To be the IT distributor of choice for our customers and business partners, thus enabling our shareholders to prosper.
19
TECHNICAL UNIVERSITY OF DENMARK
DTU will develop and create value using the natural sciences and the technical sciences to benefit society.
17
Tesla
To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
20
Tesoro
Every day we create a safer and cleaner future as efficient providers of reliable transportation fuel solutions.
17
THE HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY (HKUST)
To advance learning and knowledge through teaching and research, particularly: in science, technology, management and business studies; and at the postgraduate level; and To assist in the economic and social development of Hong Kong.
34
The Rotary Foundation
To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty
24
The Town Kitchen PBC
To strengthen urban cities and empower young people through local food, long-term employment and access to education.
17
THE UNIVERSITY OF WESTERN AUSTRALIA (UWA)
To provide world-class education, research and community engagement for the advancement of the prosperity and welfare of our communities.
19
Time Warner Cable
Our mission is to connect people and businesses with information, entertainment and each other and give customers control in ways that are simple and easy – to make a difference in their lives.
33
Toyota
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
25
tumblr
To empower creators to make their best work and get it in front of the audience they deserve.
18
Union Pacific
Union Pacific works for the good of our customers, shareholders, communities and one another. Our commitment defines us and drives the economic strength of our company and our country.
29
United Continental Holdings
United is focused on being the airline customers want to fly, the airline employees want to work for and the airline shareholders want to invest in.
26
UnitedHealth Group
To help people live healthier lives and to help make the health system work better for everyone.
17
WeWork
WeWork’s mission is to create a world where people work to make a life, not just a living.
18
World Fuel Services
Create value for our business partners by delivering innovative solutions and logistics through a global team of local professionals.
19
Zoo Labs
Zoo Labs bridges the world of art and business by placing artists at the center of creation and strategy. We work on breaking down silos and re-imagining entrepreneurship as a creative endeavor.
32
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